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Whoever in Ducati came up with the Scrambler concept needs a raise! The retro-themed machine has been an incredible sales success.
With 54,800 bikes sold during 2015, Ducati has set a new record by delivering 9,683 more bikes to customers than in 2014, which is an increase of 22 percent.
An understandably stoked Claudio Domenicali, CEO of Ducati Motor Holding, couldn’t wait to talk about it.
“The record sales of 2015 are the result of our company’s courage and skill”, he said. “Ducati closes 2015 with record volumes and also a substantial growth of 22 percent over 2014. During the year Ducati not only launched successful new motorcycles, but also a new brand, Ducati Scrambler, which immediately won global acclaim with over 16,000 sales worldwide.”
“This impressive performance, a landmark one for Ducati, confirms the soundness of the strategy of expansion and consolidation in global markets and highlights the energy and professionalism of the over 700 dealers who cover no less than 90 countries”, commented Andrea Buzzoni, Global Sales and Marketing Director of Ducati Motor Holding. “Such growth confirms, in the vast majority of countries, the validity of both our products and our strategy: indeed, for the first time in Ducati’s history, one of our bikes, the Ducati Scrambler, made it into the ‘Top 10’ list of the world’s best-selling bikes”.
For us in the U.S, Ducati saw a 14 percent increase in sales over the 2014 figures, thanks largely to the Scrambler range (like the rest of the world), which saw 16,000 new Scramblers reach homes world wide. The Multistrada was next in line with 8000 units, followed by the Monster 821 (6500 units), 1299 Panigale, 899 Panigale and Diavel.
-- Article by Rennie Scaysbrook. Thanks to our friends at http://www.cyclenews.com
Casey Stoner says there is currently no plan for him to make MotoGP wildcard appearances with Ducati this year, and has ruled out a full-time return to competition.
The Australian returns to Ducati (with which he won the 2007 MotoGP title) this season after spending three years as a Honda test rider following his race retirement. While his role officially covers a "selected number of MotoGP tests," Stoner has also been linked to wildcard appearances during the 2016 season, with world champion Jorge Lorenzo "sure" that will materialise.
Now 30, Stoner says testing is his immediate priority but did not rule out a race return. "There is no plan at the moment," he told Motosprint, when asked about 2016 wildcard appearances. "I'm perfectly aware that if I wanted to race, Ducati would put everything at my disposal immediately, but for now we have only defined a test plan. Before going beyond that, I want to see how testing goes. At that point we'll decide."
Ducati has not won a race since Stoner's victory in his home grand prix in 2010, and he will get his first taste of its '16 MotoGP bike later this month. "I have a task that also becomes an objective," he said of his role. "I want to work well with [Ducati general manager] Gigi dall'Igna, so I want to help engineers and riders while we work on the new bike's development programme. My objective is to make a contribution to the cause, to make Ducati win races again."
FULL-TIME RETURN OFF THE TABLE
Stoner says he has "no regrets" about retiring from MotoGP aged just 27 and believes he could still race at the front of the field. However, beyond any isolated wildcard appearances, that is not on the agenda. "It's not going to happen," he said. "I say it with certainty: I won't return to race regularly. When you decide to go racing at that level, you must always push at the limit and therefore risk everything all the time. Once you manage to get out of the bubble that surrounds MotoGP, you realise how much importance people give to that small world of racing. But for me there are things more important. For me the life I have now, with my family, counts more."
We did it! We did it! But we couldn't have done it without you! Thank you for making MotoCorsa North America's #1 Ducati Dealer AGAIN in 2015!
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